
Adventure Boot Camp Coaches…
You can double your business after this advanced and accelerated Adventure Boot Camp and fitness business intensive!
Friday, May 14th and Saturday, 15th, 2010
Get ready to EXPLODE your ABC Business in Dallas This Year.
ABC Founder John Spencer Ellis and International Master Trainer Kelli Calabrese have come together once again to provide valued ABC Coaches with a jam packed event that will have you returning to your camps completely renewed with a proven strategy to increase profits, simplify your life, blow up your competition, thrill every camper, get outstanding physical results for EVERY member and allow you to enjoy the process.
Kelli and John rarely do public speaking any more. They are reserving their presentations to those loyal customers who are involved in the programs they have created – the ones that stand head and shoulders above in the industry. This is the only time they will appear together in 2010 and they are saving up everything new they have learned for you.
No hype, no tricks, no long list of want- to-be guest speakers. You will get Kelli and Johns undivided attention as they share their best secrets to operating ABC’s that are revered above any other camps.
For those who attended last year, you can expect more of the same energy, more like-hearted and minded coaches sharing valuable ideas, more challenging exercises, intense workouts and business building ideas.
AGENDA

Friday May 14th – Meet & Greet –Reunite with old friends and make new ones. Enjoy an evening with John and Kelli and the ABC family of coaches over elegant hors D’oeuvres in the Mission Plaza Atrium at the world class Gaylord Texan host hotel
Sponsored by Signal Point Marketing
![]()
6:30 – 8:30 PM. Cash bar.
Saturday May 15th – Texas Station – Lower Level at the Gaylord Texan –Host Hotel
8:00 – 9:00 – Your Marketing Headaches are OVER! – Tom Latham of Signal Point Marketing will be hosting a pre-conference session on everything he has learned in the past 18 months as the official preferred marketing and design vender for ABC. He has listened to the ABC coaches across the country and world and now knows what works universally for filling your boot camps.
Tom has dedicated a portion of his business solely to your ABC business and has learned exactly what works and what doesn’t. This session alone is worth more than the price of admission. He’ll share his latest ad campaigns, how to get the most bang for your buck in print ads and where to invest in any print material. He’ll direct you as to the answers that you lie awake wondering such as; color or black and white, magazines or newspapers or both, placement, city magazines or e- mailing campaigns, and more.
Tom will address the huge value in consistent branding and creating a cohesive look. You will also learn about Toms new automated services such as quick t-shirt ordering (at the very best prices), do it yourself ordering of standard or custom print materials and even more. Tom is prepared to make your marketing messaging go from chaos to cash.
Signal Point Marketing is the ABC Preferred Vendor for Marketing and Design
9:00 – 9:30 Staying on Top of the Boot Camp Empire – John and Kelli will get you up to date on the current business of boot camp from the new ABC Website, to the boot camp boom to handling competition, hiring assistants and pricing your camps. Hold onto your shorts!
9:30 – 10:00 – Let the Dollars Roll In – Boot Camp Ad-ons – This session will cover both on going passive and active income. This is your opportunity to put your talents, passion, creativity and resources to work – and have fun doing it.
10:00 – 10:15 – break – Phew!
10:15 – 11:15 – A Long Term Strategy for Your Boot Camp – Cashing in on monthly memberships, knowing when to grow, having a mentor in the wings, keeping clients for life, protecting your profits, what will you be doing in 3, 5 or 10 years?
11:15 – 11:45- Helping the Hard Losers Achieve – I know your heart goes out to those who are attending camp but not seeing the results they should. They may even work hard in camp, but just never seem to change. We will cover 5 Areas of Weight Loss Resistance and how you can implement them into your nutrition seminars, assessments, re-assessments and camper newsletters so that everyone in your camps sees significant and life changing results. You’ll be able to get clients “stage” ready.
11:45 – 12:30 – Ask the ABC Coach’s – A panel 6 of the most successful coaches will be hand selected for you to fire away with your most pressing questions on any boot camp related topics. Want to talk about group nutrition seminars, re-assessments, that distracting camper or how about the competition that showed up on YOUR park? What about setting up those monthly memberships or handling the administration? You can fire away and this talented panel will give you the raw answers that will serve as your solutions.
12:30 – 1:30 – Lunch – on your own
1:45 – Busses leave for Velocity Sports Center – 7 minute ride
2:00 – 6:00 Sizzling New Boot Camp Workouts – Velocity Sports
In this afternoon you will leave with not only enough ideas for 20 new workouts, but a years worth. Camp will feel like new when you return home – and your campers will notice right away!
Workouts

Warm Ups – what else can we do to spruce it up?
Cardio circuits – movement with a purpose
Plyometrics – Stationary & Traveling – how many can we come up with
Obstacle scramble
Equipment Drills
Ladders
Hurdles
Rings
Cones
Jump Ropes
Set Up Options
Non – Equipment obstacles
Speed, Agility, Quickness – SAQ boot camp style
MMA moves for Boot Camp with JSE
Games anyone?
Specialty Days
Total Body Exercises
Balance
Partner
Core
Stretch

Coaches who attended last year said…
Kelli,
Great job on a terrific weekend. Thank you for your hospitality on Friday. The vital information from Saturday’s informative session has already been put into action. Camp this morning felt like new all over again.
Have a great day!
Valerie
New Jersey Boot Camp
Kelli,
I just wanted to say thanks for putting the conference on this weekend. Not only did it refresh a lot of information, it brought new ideas to explore. The information was fast, efficient and effective. Awesome!
Also, I have never been to a conference where everyone in attendance had such a great attitude and enjoyed each others company as much as they did here. I wish I could have stayed longer to enjoy everyone’s company. Thanks again!
Karen Mones
www.HoustonAreaBootCamp.com
Kelli
This weekend’s activities were truly outstanding and sincerely inspiring. It is clear to me why Adventure Boot Camp is the leader in this market with its defined structure, expertise and quality leadership across the board.
Your trainers are spectacular too!!!Spending time with you and becoming acquainted with John’s vision was first rate and a real pleasure- Thank you.
I am putting together a thank you and follow up piece for the group which I hope to have completed shortly.
This was certainly a weekend to remember.Sincerely,
Benjamin – Polar Heart Rate Monitors
Thank you so much for having the ABC Event in Dallas…it was Awesome. I enjoyed seeing people I trained with in California a few years ago , catching up and making new friends. I look forward to next year in Orange County.
Linda
Frisco ABC
Kelli,
Jen and I just want to thank Kelli and John for putting on a fantastic event. The program was full of great information which will allow our camps to go to the next level. We are so lucky to be involved with such a great group of individuals who are willing to share their knowledge for our benefit. We are looking forward to implementing many new ideas from Kelli, John and all the other fantastic coaches that made this event so successful. We are looking forward to next event and you can count on us to spread the ABC word throughout the
Philadelphia Area of Pennsylvania.
GVBootCamp.com

Get ready to skyrocket your boot camp business and network with the country’s greatest Boot Camp Coaches!
For the second time the ABC coaches will be coming together from all over the country (and world) for a jam packed event filled with NEW VALUABLE INFORMATION to grow your business and offer even more results-producing workouts.
This weekend intensive will allow you to improve your boot camps, your income, and ultimately your lifestyle.
Kelli and John’s “Simplicity Plan” will change your life!
Some additional reasons to attend
Last year everyone submitted their favorite workouts and we made them available to you after the event. If 100 people attend and submit a workout, that gives you even more workout options. We’ll do the same this year and for those who were not here last year, you’ll get access to last years workouts too.
Last year everyone also submitted their most effective ads, and pics of car wraps. This year we’ll accept samples of any print ads, booth, business cards, t-shirt slogans, favorite headlines, press releases, videos, commercials and more.
The more you share, the more everyone benefits.
I will l include my best ad campaigns as well as my most recent ad which brought in 10 new campers and 10 return campers.
You can begin sending anything you want to share to Kelli@KelliCalabrese.com. I am sure you have at least 2 favorite workouts to share and if everyone sends their top 2 camp workouts, you’ll leave with 200 new workouts. I will organize them and they will be yours to keep. That’s priceless!
Event Highlights and thing to do locally
Fly into DFW which is centrally located from both the East and West Coasts. DFW has thousands of flights a day.
Stay at the Gaylord Texan – An award winning venue that is sure to impress all. The Gaylord is located 5 minutes from DFW airport and is easily accessible by cab super shuttle or you can make reservations for a pick up through The Gaylord’s transportation department.
We secured a low room rate of $129 a night which is being honored 3 days before and after the event. We have also arranged:
o Wired and wireless high-speed internet access in guestrooms
o Fitness Center access
o 2 Complimentary bottled waters per day
o Discounted transportation to designated Grapevine area attractions
o Local and toll free 800 telephone calls (20 minutes per call)
BONUS:
Before the event, coaches will submit a new workout, latest ads, car wraps, and we will them all available after the event!
The host hotel is the Gaylord Texan

This year we will be at the world class Gaylord Texan Resort just 5 minutes from DFW. A short cab or super shuttle ride will have you relaxing in luxury at a discount hotel price. No car rental is necessary (unless you want one).
The Gaylord is complete with a health club, spa, night club, live entertainment, shopping, swimming, media room, huge sports bar, 5 restaurants, game room, lounge and its only 3 minutes to a 30 plex movie theaters and huge outlet mall.
For your leisure, the Gaylord is located on Lake Grapevine with hiking and running trails abounding. The Great Wolf Lodge is a mile away as well as The Bass Outlet Store and historic Main Street in Grapevine with a train to Ft Worth.
No rental car is necessary as we have arranged for your transportation to and from the Gaylord Texan to Velocity Sports on Saturday afternoon. Velocity is 7 miles from the Gaylord.
We will be finished at 6:00 PM at Velocity which is about 15 minutes to DFW if you choose to leave on Saturday night. Last year many returned to the hotel to reconnect and continue sharing ideas.
The day and a half is jam packed and goes very fast. I encourage you to stay until Sunday to digest what you learned, relax, hang out with your new and reunited friends and take in some of Texas’s culture.
RESERVATIONS
Room reservations received after the reservation cut off date of April 23, 2010 will be confirmed on a space-available basis at the rack rate. All reservations must be accompanied by one night’s deposit plus tax by check or guaranteed by a major credit card as well as complete address information. Deposits are only refundable for cancellations occurring up to three days prior to arrival.
The toll-free number to reservations is 866-782-7897.
CHECK-OUT TIME
Check-in time is 3:00 p.m. local time. Check-out time is 11:00 a.m. local time. Anyone checking out after 11:00 a.m. local time may incur late charges. Special arrangements can be made for late check-outs based on availability, and/or luggage can be stored for individuals with later departures.
Investment
Investment per Certified Boot Camp Coach $227
(less than the cost of one boot camp registration)
Investment Per Certified Assistant Boot Camp Coach $59
(less than the cost of one personal training session)
Note assistants only attend the workout portion from 2:00 – 6:00
There are 300 boot camp coaches and we are opening up 75 registrations for the full program and an additional 25 spots for the afternoon workouts which assistants can join in.
So, you must act quickly!!!
Your Investment:
Boot Camp Coach (MUST ALREADY BE CERTIFIED)
$227– Full Coach Program
Boot Camp Assistant Coach
(MUST ALREADY BE A CERTIFIED ASSISTANT INSTRUCTOR)
$59– Assistant Coach Workout Program
Be sure to begin communicating through the Google Group regarding sharing rooms, rides, requests and so on.
Here are the essentials:
* Group name: AdventureBootCampCoaches
* Group home page: http://groups.google.com/group/adventurebootcampcoaches
* Group email address adventurebootcampcoaches@googlegroups.com
This event will sell out fast, register right now!

Boot Camp Coach
$227 – Certified Coach Program

Boot Camp Assistant Coach
$59– Assistant Coach Workout Training Only
Please email Kelli@KelliCalabrese.com with any questions regarding this event.